Avanade “Do what matters”
Avanade is the Accenture and Microsoft joint venture, and the leading provider of digital, cloud, AI and advisory services across the Microsoft ecosystem.
The challenge. Only 13% of decision-makers knew the brand. Avanade had the capability and the client stories, but not the recognition to match.
The idea. “Do what matters” puts purpose, innovation and impact at the centre of the brand, and lets Avanade’s clients tell the story. We built the campaign around real human impact stories, from Seattle Children’s Hospital to UNICEF and the International Rescue Committee.
The work. A campaign identity and refreshed visual language, a library of human impact films, a global media push across 9+ markets, and partner enablement with Microsoft and Accenture.
The results.
- Aided brand awareness up from 13% to 34% in three years
- 129% increase in marketing-originated pipeline
- 40% uplift in homepage visits in the campaign’s first month
- 26 million+ social impressions
- 1 million+ video views
Task
Lift global awareness of Avanade with senior decision-makers, from a base of 13%.
We’re a team of creatives who use design thinking to help solve real-world problems.