Sentiv
The challenge
Altron Nexus had been at the heart of South Africa’s critical communications infrastructure for over 50 years. A management buyout provided a fresh opportunity: a new identity, a new vision, and a renewed sense of purpose.
Our challenge? To reposition the business as a modern, platform-led technology partner — one built for mission-critical performance in a fast-evolving digital world.
The solution
We developed a sharp, professional, and scalable brand system that could reflect the precision and intelligence of a company built for resilience.
- A custom logomark inspired by signal flow, movement, and adaptability
- A dark-mode visual system evoking trust, clarity, and modernity
- Clean, modular layouts across all touchpoints
- Redefined tone of voice of the business — moving from legacy telco language to one that’s sharp, human, and future-fit.
- UI-ready design language for future platform growth
The result? A brand that felt like software — alive, responsive, and built for mission-critical impact.
We delivered:
- Brand video and internal comms toolkit
- Executive talking points and LinkedIn content
- Narrative arcs for investor, partner, and client engagement
- Identity rollout playbook for digital, print, and internal systems
We’re a team of creatives who use design thinking to help solve real-world problems.