In today’s digital era, data is often likened to the new oil. With the world projected to generate over 180 zettabytes of data by 2025, the potential is immense.
However, without a clear purpose, data remains just noise.
At Here Near Next, we’ve engaged with hundreds of organizations globally—from innovative startups to established enterprises. A recurring insight is that the true value of data emerges when it’s connected to a meaningful narrative.
AI accelerates progress, but purpose provides direction
Artificial intelligence (AI) is revolutionizing industries, enabling organizations to enhance efficiency and customer experiences. Yet, without a guiding purpose, AI’s capabilities can fall short of creating genuine human connections.
Consider Colonial First State (CFS), a leading Australian wealth management company. Facing the challenge of making complex financial information accessible, CFS integrated AI tools like Microsoft’s Copilot and Azure OpenAI Service. This initiative aimed to assist Australians in navigating the intricacies of superannuation and retirement planning. By focusing on reducing financial anxiety, CFS transformed AI from a mere technological tool into a means of empowering individuals toward financial freedom. (source)
In the aviation sector, Rolls-Royce employs AI and IoT technologies to monitor and predict the maintenance needs of jet engines. With approximately 3,000 Rolls-Royce engines airborne at any given time, their IntelligentEngine platform processes real-time data to ensure optimal performance. This proactive approach not only enhances engine reliability but also underscores Rolls-Royce’s commitment to passenger safety. (source)
Impact-driven teams lead the way
Our collaborations reveal that organizations achieve the most significant breakthroughs when they align technological advancements with a clear purpose. It’s not just about leveraging data and AI; it’s about directing these tools toward meaningful outcomes.
At Here Near Next, we champion purposeful innovation
We believe that while data provides insights and AI offers solutions, it’s the underlying purpose that truly connects with people.
Data tells. Story sells.
Let’s craft narratives that resonate and drive meaningful change.
